The “MCC” Factor: Multi-channel Communication’s Role in Keeping Employees Engaged

When we look at correlations on engagement surveys between the questions we identify as descriptive of the most engaged employees, one of the factors predicted to drive engagement is often internal communication. Depending on the company, we may find strong correlations with face-to-face communication—sometimes at the supervisor level and sometimes higher up. But we also see strong influences from other channels of communication, as well as communication environment survey scores that depend on having a variety of highly effective channels, such as timeliness, relevance, consistency and transparency.

This webcast will start with examples of key driver analyses showing the extent to which various aspects of communication drive engagement. Then you will see ideas and examples for how to maximize the impact of different types of employee communication channels in your own organization, and how to integrate them with each other both to avoid redundancy and to use each type of channel to its best purpose. Then your communication system can be as engaging as possible on the road to keeping employees engaged with the organization.