Developing new roles for recruiters to be talent advisors and social experts
Utilizing new media and channels to reach passive candidates
Using data/analytics for improved decision-making
Giving a new look to a tried and true brand which recently celebrated 100 years in business can be tough, especially for one that sells a more traditional product. But brand marketer and social media expert, Stacy Van Meter was up to the task at Deluxe Corporation. She has driven new strategies to appeal to an increasingly digital audience and created new social recruiting /brand marketing roles within the talent acquisition department. Deluxe Corporation has taken social recruiting to a new level, utilizing personalized hiring manager videos, and championing employees to share their own employment experiences.
