The Secrets to Turning Passive Candidates Active

Webcast Highlights:

• How passive candidates can fuel your recruitment marketing funnel
• Getting inside the mindset of passive candidates
• How to measure the effectiveness of touchpoints throughout the candidate journey

Passive candidates are tricky—they’re not searching boards or actively looking at organizations, but at any moment, they could be enticed by the right opportunity from the right employer brand. Passive candidates are the leads that will fill your talent network, the optimal engine for nurture. The key is content: keeping fresh, targeted messages in the candidate inbox as well as using social media to drive interest and action.

Don’t miss Allyn Bailey, Intel’s Talent Experience Architect Manager, and Tracey Parsons, SmashFly’s Director of Recruitment Marketing, as they discuss the secrets to turning passive candidates active.